Plant-based actives used instead of harsher synthetic staples — bakuchiol as a natural retinol alternative, and an Argireline® peptide serum positioned as a gentler option to injectable/Botox-style routines.

• Bakuchiol serum — retinol alternative without the irritation
• Argireline® peptide serum for firmness & fine lines
• Non-abrasive salicylic acid exfoliant, gentle enough for sensitive skin

"Clear zinc" mineral protection made without chemical UV filters, penetration enhancers, parabens or phenoxyethanol — built to be kind to eczema-prone skin, not just sun-safe.

• No chemical UV filters — mineral zinc oxide defence
• Broad-spectrum UVA/UVB, family and baby-safe formulas
• Gradual tan options alongside the sunscreen range

This is the range MooGoo was built on — formulas developed specifically for reactive, flare-prone skin, not adapted from a general moisturiser line.

• Pink Eczema Cream — soothing, regenerating B12 formula for ongoing flare-ups
• Dedicated scalp cream for itchy, inflamed scalp, ears and hairline
• Independently dermatologically tested for irritation on sensitive skin

Built around Milk Protein, shown to help increase skin elasticity by up to 20%, in formulas gentle enough for babies and sensitive skin, and used in oncology clinics in Australia for skin affected by radiation therapy.

• Udder Cream — MooGoo's original 2005 formula, still made today
• MSM (organic sulphur) options to ease stressed, inflamed skin
• Suitable for babies through to adults with sensitive skin

SLS-free and silicone-free as standard, rather than as a premium add-on — built for scalps that react to mainstream haircare, not just for a softer finish.

• SLS-free Milk Shampoo for sensitive, itchy scalps
• Silicone-free conditioner — no build-up over time
• Dedicated Flake Free duo for dandruff, alongside a scalp repair cream

Built for families managing allergies and reactive skin — the nut-oil-free moisturiser uses Evening Primrose Oil instead of nut oils, and the baby shampoo uses Piroctone Olamine to help balance scalp microflora rather than just cleanse.

• Soap-free, SLS-free 2-in-1 wash for newborns
• Nut-oil-free soothing moisturiser with 10% MSM
• Nipple balm for nursing mums alongside baby's own range

The deodorants are 100% free from bicarb soda and aluminium, working by neutralising odour-causing bacteria rather than blocking sweat glands — and the lip balms are made from genuinely edible oils, on the basis that anything on the lips eventually gets eaten.

• Aluminium-free, bicarb-free roll-on deodorants for sensitive skin
• Milk-based cleansing bars — oatmeal, buttermilk, goat's milk
• Lip balms made with edible coconut, jojoba and almond oils, no paraffin

Uses Calcium Hydroxyapatite — the same mineral that makes up tooth enamel — as a remineralising fluoride alternative, developed alongside dental professionals for people who prefer to avoid fluoride.

• Fluoride-free toothpaste using Calcium Hydroxyapatite to remineralise enamel
• Alcohol-free, fluoride-free antibacterial spearmint mouthwash
• Family-friendly formulas, safe for children

As with any skincare or hair care product, MooGoo recommends patch-testing before first use, particularly for anyone with known allergies or very reactive skin. If you have a specific skin condition or are unsure which product is right for you, our pharmacy team is happy to help.