How MooGoo started
MooGoo began in 2005 when founder Craig Jones noticed his mother using a paste designed to keep cows' udders soft and supple to help manage her psoriasis. He reformulated it into a lighter, non-greasy cream — and MooGoo was born. The range has since grown from a single udder cream into a full skin, scalp, sun care, baby, body and dental care collection, sold worldwide and still Australian made.
MooGoo's approach is to use natural, edible-quality ingredients chosen for a specific purpose in each formula, rather than "free from" label claims for their own sake. Products are free of paraffin, parabens and phenoxyethanol, and MooGoo recommends patch-testing before use, as with any skincare product.
MooGoo sent a range of its products to an independent lab for patch testing on 54 people who reported sensitive skin, scored on a 0–5 irritation scale. Aside from two isolated reactions to the test patch adhesive itself, every subject scored 0 for redness and irritation across the products tested.